Alternative wedding planner · UK + beyond

Weddings with a pulse.

Big ideas, impeccable timing and absolutely no copy-paste traditions. Your day should feel just like you, but with the freedom to actually enjoy it.

Highly Commended Award Winner
Quirky Wedding Awards 2025
Wild ideas ✦ Calm execution ✦ Inclusive always ✦ Proper food ✦ Alternative tunes ✦ No judgement ✦
01 / The approach

Perfectly planned. Never predictable.

Not a wedding factory. Not even close.

Alt is for couples who would rather make a memory than follow a formula.

Celebrant ceremonies, unconventional venues, incredible food, alternative tunes, meaningful rituals and the sort of details people talk about for years.

Behind all that personality is serious event experience: calm logistics, trusted independent suppliers and a run of show that makes a complicated day feel completely effortless.

02 / The planner

Click the top print to meet another Beth

@andrewabphotography

Beth Atton de Sá
Founder + professional problem solver

Hey! I’m Beth,

The calm in the middle of your beautiful chaos.

I started Alt Events Co. because the weddings I wanted to work on did not exist in neat little packages.

23years in hospitalityFront of house + behind the scenes
9years in event managementBefore going solo
5years of solo wedding planning...and counting

That experience means I know exactly what is happening front of house, behind the scenes and how to troubleshoot before a wobble becomes a crisis.

I am here for the wild concepts, the difficult logistics, the family dynamics and every tiny detail in between.

As a neurodivergent planner, I know how much difference clear structure and flexible communication can make. You will always know what is happening, what I need from you and what I am handling — without being expected to plan or communicate in one prescribed way.

Location wise, I'm based in the North West of England, but you can choose to have your wedding anywhere in the world, and I'll be along for the ride, every step of the way.

All love, all faiths, all bodiesNeurodivergent-friendlyEco-minded + independentFair-wage suppliers
Get to know me
Beth checking the ceremony space beneath the glasshouse palms and flowers

Where Beth really comes into her own is during a crisis. On each occasion she already had a Plan B — and C — ready to go, or she had already solved the issue.

Mark + JulesIn their own words
Mark and Jules laughing together as they cut their wedding cake
03 / The pricing

Choose your level of rescue

Ready to hand over the reins?

Three ways to work together. Every option comes with straight-talking advice, thoughtful planning and a friend firmly in your corner.

A newly married couple beneath the Black Friar’s spectacular sunflower display01

£800

One Day

You’ve planned the wedding. I’ll make sure the bloody thing happens.

What’s included

You’ve planned the wedding. I’ll make sure the bloody thing happens.

You’ve done the planning, booked the suppliers and made all the big decisions. Now you need someone who knows what they’re doing to take the reins when it matters.

We’ll have a pre-wedding handover meeting where we go through everything together — your plans, timings, suppliers, setup, running order, the little details and anything you’re worried might go spectacularly wrong.

Then, on the day itself, I’m there from start to finish.

I become the main point of contact for your suppliers, venue and anyone else who needs to know what’s happening, so you don’t have to. I’ll manage the timeline, keep everything moving, deal with the inevitable little surprises and make sure your plans actually happen.

I can also take care of reasonable decor setup, collection and drop-off where needed, so you’re not spending your wedding morning putting out candles or chasing a florist around a car park.

You get to get married in peace and love :)

I’ll deal with everything else.

Discuss this package
A tattooed couple standing against a textured blue stone wall02

£2,500

Six-Week Takeover

Six weeks out, I take the lot off your plate.

What’s included

Six weeks out, I take the lot off your plate.

The wedding is getting close. The suppliers are booked. The big decisions are made.

Now is usually when the emails start multiplying.

This is where I step in.

From six weeks before your wedding, I take over communication with your suppliers and become the person making sure everyone knows exactly what they’re doing, where they need to be and when they need to be there.

I’ll pull all the moving parts together, create and manage your supplier timings, coordinate the logistics and make sure the plans you’ve spent months putting together actually work as one cohesive day.

And then, when the wedding arrives, I’m there from start to finish.

I’ll manage suppliers, oversee the setup, keep the day running to plan, deal with questions and problems, coordinate the moving parts and act as your point of contact throughout.

The result?

Six weeks before your wedding, you stop being the project manager.

You hand it over to me.

And you get to enjoy the bit you’ve actually been planning all this time and relax in the run up.

(this option comes with free use of aisle planner wedding planning platform to keep everything organised and in one place, no spreadsheets or notebooks necessary)

Discuss this package
Two grooms beneath the richly decorated Richmond Tea Rooms entrance03

12% of budget

Full Planning

From the first idea to waving everyone goodbye.

What’s included

From the first idea to waving everyone goodbye.

This is the whole thing.

Full wedding planning is for couples who want someone properly in their corner from the beginning — someone to take all the ideas, decisions, logistics and increasingly terrifying spreadsheets and turn them into an actual wedding.

We start with your vision, your priorities and your budget. From there, I help you build the entire day from the ground up.

That can mean finding and assessing venues, shaping the overall concept, recommending and sourcing suppliers, reviewing quotes, helping you make decisions, keeping track of the budget and knowing when something is worth spending money on — and when it really fucking isn’t.

I’ll guide you through the big decisions and the small ones, from your invitations and guest journey through to catering, drinks, entertainment, styling, transport, accommodation, timings and everything else that sits between “we’re getting married” and “how the hell are we actually going to make all of this happen?”

There are multiple site visits throughout the planning process, supplier communication and coordination, ongoing advice, practical solutions and plenty of experience to draw on when you’re faced with a decision you simply don’t know how to make.

I can also use my industry knowledge to help you access supplier recommendations, potential discounts and better-value options where available.

As the wedding gets closer, I bring everything together. Suppliers are briefed, timings are coordinated, logistics are checked and the entire day is pulled into one workable plan.

Then I’m there on the wedding day itself, from setup through to the point where the last job is done and you’re finally waving everyone off to go on honeymoon.

You don’t have to become an event manager for your own wedding.

You don’t have to spend months chasing suppliers.

You don’t have to know what questions to ask, what you’ve forgotten or whether the plan you’ve created will actually work in real life.

That’s my job.

You get to make the exciting decisions.

I’ll handle the rest.

(this option comes with free use of aisle planner wedding planning platform to keep everything organised and in one place, no spreadsheets or notebooks necessary)

Discuss this package

Please get in touch to discuss anything to do with packages and pricing. If you do not see what you are looking for here, you never know until you ask.
* DIY, garden, marquee or multiple-day weddings need a bespoke quote from me.

04 / The proof

Claudia and Andy with a tray of Baby Guinness shots

It’s hard to even know where to begin with how much Beth did for us on our wedding day. We hired Beth for on-the-day coordination of our back garden wedding party and I honestly don’t know what we’d have done without her, she is a force of nature and I don’t think there is anything she can’t do ❤️⚡️

Claudia + AndyIn their own words

Your people.
Your party. Your rules.

Wedding planning notes, a phone and Beth’s laptop on a work table

Plans, timelines + all the invisible work.

Think we might be each other’s people?

Tell me the slightly unhinged idea.

Start with what you know and leave the rest blank. I’ll come back with honest advice and the right next step.

Your enquiry will be saved securely. If it is time-sensitive, you can also email Beth directly.

She is a total badass, who we were so lucky to work with. We CANNOT recommend her to you highly enough!

Emma + RichIn their own words
Emma and Rich smiling together at their wedding

More ways to make it Alt

Because the best celebrations don’t stay in their lane.

Seen enough? Come back here and email Beth directly about the mobile bar.

The Alt Blog

Ideas for a wedding that feels like yours.

01 / CeremoniesNon-traditional wedding ceremonies, without the confusionRead article ↗

If you’re not doing a standard ceremony, what actually replaces it? The answer is wonderfully flexible: a ceremony built around the two of you. A celebrant can help shape your story, vows, readings and music into something that sounds like you, while a humanist ceremony offers a non-religious, values-led approach.

You can weave in a ritual if it means something to you. Handfasting, ring warming, a shared drink or a private exchange of vows can all add meaning without turning your day into a performance. You can combine ideas, leave them out or invent something entirely your own.

The legal position depends on where in the UK you marry and who conducts the ceremony. In England and Wales, a celebrant-led symbolic ceremony usually needs a separate legal marriage with a registrar or authorised person; some humanist marriages are legally recognised in Scotland and Northern Ireland. Check the requirements for your location before booking.

The part your guests remember is the one that feels personal. Let’s make sure it means something to you both.

02 / BudgetWhere can you actually cut back?Read article ↗

Saving money needn’t mean stripping the life out of your wedding. Start with the things guests experience least: elaborate printed stationery, piles of favours and signage that tells people the obvious. A simpler invitation, one strong ceremony focal point and fewer throwaway extras can free up budget without changing how the day feels.

DIY is brilliant when it is small and manageable. When it requires you to spend your wedding morning assembling half the venue, it becomes another job. Cakes are similar: make yours delicious and memorable, but don’t pay for tiers you never wanted.

The guest list is often the biggest lever, because every additional person affects food, drink, space and staffing. Look at the shape of the day, too: longer doesn’t automatically mean better. Keep what adds atmosphere; let go of what is there purely because it is expected.

Put your money into the parts people really remember: good food and drink, music, a comfortable flow and time together. A carefully planned wedding doesn’t feel cut back. It feels considered.

03 / What’s nextNon-traditional weddings in 2027 and 2028Read article ↗

The most interesting shift isn’t simply how weddings look. It is how they feel. More couples are treating the day as a proper event, with attention to the pace, the room, the bar, the music and how guests move through it all.

Unconventional spaces such as restaurants, warehouses, marquees and private land can give you more freedom, but they also need careful planning. Styling is becoming more personal and less uniform. Smaller guest lists can mean investing more in each person’s experience rather than spending money on tradition for tradition’s sake.

Food and drink matter. So does breathing room in the schedule. What is falling away is the filler: mass DIY, excess signage, favours no one takes home and details that exist only because someone said they should.

Don’t chase “different” for its own sake. Choose what will hold up in real life and make the day unmistakably yours.

2025

Highly Commended Award Winner · Visionary Wedding Planner

The Quirky Wedding Awards 2025 winners and finalists

A Highly Commended Award Winner at the Quirky Wedding Awards 2025, recognised for creativity, inclusivity and weddings that refuse to shrink themselves to fit tradition.

From the archive

More weddings.
Still unmistakably Alt.

Four more celebrations, each with its own energy, atmosphere and point of view.